Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) and Virtual Reality (VR) are an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique and innovative experiences.
VR/AR-based campaigns prove that now more than ever, innovative marketing strategies involve offering some sort of unique experience. If you are ready to to follow other brave brands implement VR/AR in your content strategy, here is what you need to keep in mind :
1. VR/AR Is The Platform, Not The Message
VR and AR open the doors to more interactive, creative, and engaging content and adds. The impact these technologies can make on an ad campaign is huge, and yet it still has to provide valuable branded experiences. While creating your virtual reality/augmented reality marketing strategy, you need keep in mind what your main message is if you want to attract increased customer interest.
2. Think About Your Existing Audience
One of the most important thing is to analyze how the audience consumes your content already. Figure out which channels they use to learn about your company, whether it is social media, YouTube, your website or app. Use Google Analytics and other audience analytic tools to get get deeper insights of your audience and its behavior. Once you know which is the primary medium for your customers, you can incorporate VR/AR content accordingly.
3. Use Immersive Storytelling
Similar to social media, if you don’t live the channel, you’re bound to fail. Back in the days, film was the most immersive storytelling medium. However, people were just watching. Today, virtual reality/augmented reality provide a feeling of presence, which makes it a powerful tool of brand storytelling. Make sure that your VR/AR marketing strategy crafts a strong narrative for your user’s journey within your video. You can make user experience even more engaging by using interactivity and visual and audio cues to make the story more impactful.
4. Showcase Your Products
Virtual reality and augmented reality marketing provide customers a chance to explore your products without stepping into your store. A great example of this is the IKEA Virtual Store that gives an opportunity to explore room departments at any time. This enabled customers browse and even buy products without leaving their couch.
Virtual reality (VR) technology is not passing fads. Once just the sci-fi creation of film makers, now the technology exists, and it’s already being used to great effect by many early adopters.
Although the HR sector may be slower to adopt the technology, the possible application areas of VR in the HR domain are phenomenal.
In HR, it’s important to keep things fresh. Virtual reality can be used in many different areas of the field, but seems to be most valuable to the employee recruitment and onboarding processes.
Here are just a few ideas to get you started.
Recruitment : Virtual Reality training can provide an opportunity for hiring teams to see candidates perform in the role they are seeking to fill before any decisions are made. By providing a controlled environment for a candidate to showcase their capabilities, measurable metrics are produced that aid in hiring decisions. This data provides a picture of a candidate’s capabilities, and this extends well beyond a resume or first impression.
Training : One of the most consistently cited reasons for leaving a company, just below the ever-present of simply wanting a higher salary, is lack of development opportunities. Not only does more and better training mean more efficient employees – it also makes people happier and more engaged with the business. And that makes them easier to retain. If you go into work every day thinking about the good day ahead, you’re less likely to leave, and how a company helps you develop is a key part of this.
Onboarding : Virtual reality gives you the opportunity to thrill and excite new employees with a rich, immersive experience. Whether it’s conveying your company’s mission and vision directly from the CEO, interactive sessions to get employees up to speed, or giving a realistic feel of company culture – an immersive VR experience can go a long way to making new employees feel like they belong at your company. A standardised Virtual Reality onboarding process also dramatically reduces the workload of HR managers by automating monotonous onboarding practices.
There's one thing everyone who's seen The Lion King remake seems to agree on, it's that the visuals are stunning. But how did director Jon Favreau and his team go about creating such an impressively realistic world for the Disney film?
Well, it started with research and photos in Africa, so they could ensure they were getting the details right. Then, the scenes were built through CGI, before eventually being turned into a virtual reality experience.
The engine in question is Unity, which is also used in the development of several games, from Hearthstone to Cuphead to Rick and Morty: Virtual Rick-ality. When it came to The Lion King, the engine and VR technology allowed Favreau to create a virtual Pridelands that both his cast and crew could fully explore.
As much as the introduction of virtual reality into the filmmaking process can feel like it’s all just unnecessary techno-razzle dazzle, it’s actually been helping filmmakers ground themselves in a world where, every way they turn, it’s just another endless wall of green screen. VR has always been about the sensation of complete immersion, which is exactly how we want the people making our summer blockbusters to approach their work: actors can actually see and understand the world they’re helping to create, while directors and cinematographers have a space where they can explore and try new things.
What if children with autistic disorders could become familiar with a virtual world before facing the real world?
In the case of people with autism spectrum disorders, especially among children and adolescents, the new immersive technologies are proving to be a real hope for a better future. They make social norms, autonomy and communication work in an anticipated context and using digital games. Far from traditional support, immersive technologies have a huge medical potential. Through VR solutions, people affected by an ASD are taking a big step towards a brighter reality.
Make autism understandable to the general public
Immersion in a modified reality is also effective in the other direction. By bringing a 3D experience to a person without ASD, it is possible to make people understand what these people are going through. The dazzling lights, the spontaneous sounds, the emotions felt during these disorders are now at the fingertips of the general public. Immersive technologies therefore provide educational tools to help understand these disorders. Let's hope that this reciprocal dynamic will change attitudes towards children and adults affected by the autism spectrum.
Help children with ASD overcome social interaction disabilities
VR technology enables you to create learning environments perfectly tailored to the needs of each individual. It allows you to control the virtual environment or input stimuli and show only what the individual can handle. That way, you can offer highly personalised treatment, regardless of the symptoms displayed by the patient. Another advantage of virtual worlds is that they decrease the complexity of social interactions, providing autistic children with a less hazardous and more forgiving environment.
Floreo brings autism therapy into the home environment
Virtual Reality has been here for decades, but is finally getting hot now - and above all, alongside his "cousin" - the Augmented Reality are the next big thing. It was long considered to be assigned to the realms of science fiction, but today VR is close to becoming something special, something of an everyday reality.
VR is changing gaming, music and even the medical field, yet have you considered how VR could change the way the world creates functional spaces?
So what is VR’s real potential in architecture, and how can firms implement VR into their practices?
“The incredible thing about the technology is that you feel like you’re actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.” — Mark Zuckerberg
VR technology has so much potential for architects and designers. From initial design mock-ups, to project collaboration, through to the finishing touches that make a building design go from good to great, virtual reality possesses the capability to really sell an idea better than any other medium.
In fact, VR have the power to change the way architects design and communicate buildings before they are built. The wearer is instantly immersed in a true three dimensional environment that gives an incredible sense of scale, depth and spatial awareness that simply cannot be matched by traditional renders, animations or physical-scale models.
Virtual reality (VR) is one of the hot topics in architecture and this for good reason. There are a growing number of VR companies out there that are specialising in the architecture industry. In Black Dune Studio, we carry the vision that one day every architectural project can be experienced in virtual reality.
We take your design file in 2D or 3D format and then ask what level of detail you require – details such as furnishings and natural light can be added. You then choose your headset and you’re all set to view your design in virtual reality.
The work is never completely finished. That's what we can learn from the Valve Index VR helmet launch party. A wireless system is under study at Valve.
Indeed, during the Index VR headset launch party Valve CEO Gabe Newell stated that the company is “looking into several methods” for making the headset untethered.
Valve worked with HTC to ship the first room scale VR system in 2016, the Vive. In 2018, HTC released a $300 wireless adapter for the Vive, but there’s no indication Valve had any involvement in this project, with HTC citing a partnership with Intel in making it possible.
In early 2016, Valve made a significant investement in wireless VR technology startup Nitero. Nitero designed custom chips to deliver better performance and lower cost than other 60 GHz solutions.
It is clear that Valve is now continuing its efforts that involve Nitero.
Other elements suggest progress in this area, particularly in terms of hiring. However, the road ahead still seems long to make the Valve index totally wireless and released from its cord.
In partnership with Associa-Med Tunis, Black Dune Studio is pleased to invite you Monday, February 11, 2019 in the hall of the Faculty of Medicine of Tunis to try VRSTA, the first simulation of surgical operation in virtual reality.
Do not miss this great opportunity, it starts at noon.
BDS is glad to be partner of the VRAR Association, Qatari Chapter for the 1st VRAR meetup with speakers from ExxonMobil, Texas AM and QU.
Showcasing our VR Autism Simulator in Portugal Websummit 2017
Virtual Reality will change our way to learn, collaborate and communicate. IRIS will advise you and deliver you the best Virtual Reality solution to your organisation.